Precision Targeting Reaches Voters Who Can Make a Difference. Forget megaphones and mass mailers. Today's elections are won by reaching the right voters with laser focus. In our digital age, political campaigns are wielding the power of technology to connect with constituents, raise funds, and ultimately, secure victory. This shift unlocks incredible potential for reach, targeted messaging, and fostering deeper voter connections. Targeting Smart's digital tools connect you with voters who matter most, turning them into passionate supporters.

• Laser-Focused Targeting Engagement: Our in-depth voter database (over 220+ Million records with hundreds of rich data points) sets us apart from competitors who might offer more generic targeting options. Targeting voters by demographic, psychographic, and geographic areas (e.g., income level, interests, political views) lets you reach the most relevant voters and maximize your campaign's efficiency.

  Here's what sets us apart:

  • No Prior Interaction Needed: Unlike our retargeting option, our approach reaches the ideal voters, even if they haven't interacted with you before.
  • Omnichannel Domination: We can deliver your message across all media channels – banner ads, Connected TV, pre-roll video, and internet radio. Blanket your target audience wherever they consume content.
  • Transparency & Control: Forget the black box of algorithm-based targeting offered by Google Ads, LinkedIn, and others. With Targeting Smart, you have complete control over who sees your ads.

  
  Let us show you how laser-focused targeting engagement can win your election.

• Pinpoint Retargeting: In today's crowded political landscape, capturing voters' attention is a constant battle. They're bombarded with messages from all sides, and a single fleeting interaction with your campaign might fade quickly. That's where pinpoint retargeting comes in – your secret weapon for keeping your candidacy top-of-mind and driving voters to action.

  Pinpoint retargeting goes beyond traditional remarketing. It's a laser-focused strategy that leverages sophisticated data and targeting techniques to reconnect with voters who have already shown interest in your campaign.

• Location-Based Engagement: Forget chasing after voters – let them know you're there! Geofencing is your game-changer for delivering targeted messages at the perfect time and place.

  Geofencing is a location-based marketing technique that utilizes virtual perimeters to target mobile devices within a specific geographic area. Imagine an invisible fence drawn around a real-world location using GPS, Wi-Fi, or cellular data. This virtual fence is the "geofence."

  When a mobile device with location services enabled enters or exits the geofence, an action is triggered. These actions can be anything from displaying a notification on the device to sending a text message or prompting an app download.

• Hyper-Targeted Follow-Up: For an extra punch, combine geofencing with pinpoint remarketing. Reach voters who have been exposed to your campaign in specific locations and re-engage them with personalized messages, creating a powerful one-two punch.

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Engage Voters Across Channels: Our suite of tools utilizes a variety of engaging formats to reach voters where they are. Leverage banner ads, pre-roll video, Connected TV, and internet radio to deliver your message and maximize impact.

With Targeting Smart, your campaign message reaches the right voters, right when they're most receptive. Each political campaign is different requiring a unique deployment of our digital tools that will generate the best results for the candidate.

Targeting Smart isn't your average ad agency. Founded by political operatives in 1999, we specialize in helping campaigns win elections at all levels.

What makes us different?

• Deep political expertise: With over 190 campaigns under our belt, we understand the unique challenges of political advertising.

• Data-driven targeting: Reach the right voters with laser precision using our "anywhere, anytime" mobile technology and massive consumer data resources.

• All-in-one platform: Manage your entire digital advertising campaign from one place - target voters, place ads across channels, track performance, and optimize delivery for maximum impact.

• Client-focused approach: We partner with you to develop winning strategies and deliver thoughtful solutions across all digital channels. Constituent Microtargeting (in plain English) is all about getting the right content (message), seen by the right constituent population, that may result in support of your campaign/cause.

• NOTE: Targeting Smart: precision voter microtargeting does not rely upon or use social media platforms.

Microtargeting works when you have access (directly or indirectly) to a voter database (our comprehensive political database of over 250 Million registered voters is unsurprised) where each record has been appended with Geographic, Demographic, and Psychographic attributes (most of which are not found in traditional voter records).

Targeting Smart: Where innovation meets results. Let us turn your campaign vision into reality. Contact us today.