KNOW YOUR TARGET VOTER AUDIENCE
If not... don't worry. Campaign Matrix can put big data to work and help you to better understand, identify, and target ideal voter audiences by engaging and personalizing experiences across all digital channels.
Digital transformation has placed data at the center of organizations of all sizes, across all industries.
We can assemble all of the data you need to identify and precisely reach your ideal audience.
Finding the data you need can make a tremendous difference. Considered one of the industry’s most-trusted sources of consumer, voter, and automobile data; we have serviced many of the largest political campaigns, corporations and organizations in the country.
Our database professionals can provide you with a customized, cost-effective approach with top-notch customer service beyond reproach so you can achieve your goals.
Data is a strategic asset for every business, organization, or campaign and finding the right data source is critical. The one-size-fits-all approach of using a single database for every digital ad campaign no longer works.
Just tell us what data attributes are of interest and we'll take it from there. At Targeting Smart, you only pay for the data records you use.
EXTENDED VOTER DATABASE (Know Your Constituents - KYC)
>Our political database (120+ Million records) is the most comprehensive in the country today. It is derived from an engineering effort that integrated six (6) of the most prominent database providers and has been appended with numerous geographic, demographic, and psychographic attributes NOT usually found in a political party databases or in data files from the registrar of voters.
As such, we can deliver the most intelligent multi-channel interactions across all connected digital channels. Perfect for driving fundraising activities, establishing better insights into voter preferences, constituent polling, expanding your base, building the brand, or getting the vote out.
The gold standard for voter contact targeting information. Hundreds of fields to help you find and precisely target voters that matter most to your campaign. Note: Our Extended Voter can be used to reach targeted audiences within any industry sector.
| INDIVIDUAL - Registration Status (Active vs. Inactive) - First Name - Middle Name - Last Name - Name Suffix - Birthdate - Official Reg Date - Calculated Reg Date - Age - Ethnic Description - Broad Ethnic Groupings - State Voter ID - County Voter ID - Party Identification - Gender - Military Status (Active) - Marital Status - Veteran - Gun Owner - Concealed Weapons Permit - Occupation Industry - Occupation - Business Owner - Median Education Years - Absentee Types - Net Worth - Absentee - Likely Religion - Hispanic Country of Origin DONOR INFO - FEC Total Donations Amount - FEC Total Donations Range - FEC Last Donation Date - FEC Donors Avg Donation - FEC Avg Donation Range - FEC Donors Primary Recipient - Religious Contributor - Political Contributor - Donates Environment Causes - Donates To Charity - Donates to Animal Welfare - Donates to Arts and Culture - Donates to Children's Causes - Donates to - Healthcare - Donates to International Aid - Donates to Wildlife Orgs - Donates to Conservatives - Donates to Liberals - Donates to Local Community - Donates to Veterans Causes CONSUMER - Upscale Buyer - Upscale Male Buyer - Upscale Female Buyer - Estimated Home Value - Home Purchase Date - Home Purchase Price - Land Value - Home Owner/Renter - Property Type - Dwelling Type - Likely Union Member - Home Office - Neighborhood Lifestyle - Income Education - Investor - Horse Owner - Cat Owner - Dog Owner - Other Pet Owner | HOBBIES | HOUSEHOLD INFO |
CONSUMER DATABASE
For those who want to identify targeted audiences beyond the traditional voter database, Campaign Matrix has special relationships with several of the largest consumer database firms. These databases have consumer information related to household purchases, demographics and interests, and self-reported information about consumers and their households.
A few examples include, Resident Occupant, Enhanced Occupant, New Mover, New Homeowner, New Construction, Business, Apartments, Restaurants, Healthcare, Retail, Travel, Tourism, Nonprofits, and Consumer Packaged Goods to name a few.
Automotive Database
Targeting Smart's auto database includes more than 160 million records with owner names, addresses, full VIN, make, model, year and other demographics. It is the most comprehensive and accurate vehicle owner database available in the country today.
Data is available for purchase or data appends including fields such as Black Book/Kelly Blue Book values, phones, email, recalls, motorcycles, RV and more.
Finding the data you need can make a tremendous difference.
Considered one of the industry’s most-trusted source of consumer data, we have serviced many of the largest political campaigns, corporations and organizations in the country.
And while we’re obsessed with smart targeting (reach), it’s not all we do. We also offer solutions to deliver those ad campaigns (see services).
Our database professionals can provide you with a customized, cost-effective approach with top-notch account management and customer service beyond reproach so you can achieve your goals.
Digital ad campaign best practices to think about
Good marketing of any kind, traditional or digital, has a target audience, a solid idea of goals and objectives, and so forth. But building a digital advertising campaign for the first time can be daunting. Just keep in mind the ABCs: audience, budget, and creative.
First, find your ideal consumer and create a custom audience from first-party data, third-party data, or a blend of both. Decide on your campaign goals and objectives, which will help you figure out the campaign budget. You can usually determine your goals by aligning them with business KPIs. Then build your creative assets and layer them into the campaign.
