WHY TARGETING SMART
CREATIVE TYPES
Because of our preferred relationship with 12 of the largest ad exchanges we are capable of serving approximately 94% of the daily available ad inventory online. 
Your ads will be precisely seen by the target audience you select 
on any of over 3 millions websites they may visit.
Banner Ads
Our "anywhere anytime" technology has the ability to deliver to specific households or mobile devices of your choosing with ensured accuracy. While we have a default list of sites we do and do not place banner ads on, we can accommodate almost any request for customization.
Video
We can serve precisely targeted audiences video ads at the right place and the right time, increasing efficiency. Depending on client preferences, this can be either pre-roll video, or Connected TV (or both).

Audio
Online radio ads are one of the major branches of online advertising. This method of advertising spans such areas as sports, talk, news, as well as many music genres. Internet radio also gives listeners a chance to stream audio (i.e. iHeart radio).

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SPECIAL NOTE: Email and SMS (text) messaging from Targeting Smart
is offered in conjunction with either a Banner, Video, or Audio campaign.

Email

Sending emails to targeted audiences that matter most to your business (or election bid) can be highly effective when combined with a digital ad campaign, such as, banner ads, pre-roll videos, connected TV commercials, or streaming audio ads.

Over the years, Targeting Smart recognized the significance that a multi-channel strategy can have on branding and developed a strong relationship with the internet service providers (ISP’s). Because of our strong ethics and integrity governing policies, we quickly developed a trusted source bond; meaning the emails that we send out on behalf of our clients, receive "white listed" status from the get go. This means more emails into the inbox.

SMS Messaging

With potential customers around the world sending and receiving text messages at virtually every second of every day, SMS marketing presents a massive opportunity for campaigns to communicate with their constituents where they’re already spending their time. In fact, SMS open rates are upwards of 98% compared to only 20% for email, and response rates fall around 45% and 6% respectively. Research also shows that 75% of consumers said that they’d like receiving an offer via text, and 65% of marketers say that SMS marketing is one of their most effective marketing channels.

SMS marketing is the perfect add-on channel to an existing digital ad campaign.