WHY TARKETING SMART

AD CAMPAIGN ERROR AVOIDANCE

Avoid draining your budget with common digital advertising traps.

Tired of ad campaigns that fall flat? Targeting Smart has seen countless digital campaigns miss the mark, leading to wasted resources.

The culprit? Often, it boils down to one of four issues:

  • Mismatched goals and budgets: Aiming for massive reach with a shoestring budget just isn't realistic.
  • Uninspiring creative: Bland ads get ignored. Make them count!
  • Imprecise targeting: Spraying your message everywhere is like shouting in a crowded room. Nobody hears you.
  • Flawed execution: Even a great plan needs flawless execution to succeed.

The key? Accurate, measurable, and cost-effective campaigns.

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Is Your Target Audience Even Seeing Your Ads? Targeting Smart can help you reach the right people.

Social Media Advertising Downsides - What They Don't Tell You....

Millions of online ads are displayed daily, riddled with errors from imprecise targeting to blurry images and hard-to-read text.

One often-missed culprit? Not setting ad frequency, which controls how often each person sees your ad, leading to the potential for ad fatigue and reduced effectiveness over time.

While social media platforms offer diverse targeting options, their capabilities differ greatly. Each platform utilizes unique algorithms, and precise individual targeting is unavailable across the board.

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DISADVANTAGES

These major platforms (Google, Facebook, etc.) can't target ads based on selected attributes (for example, why advertise your property with 2 bedrooms, to an individual with 5 children? (wasted ad spend).

The social media platforms cannot provide you with a list of the individuals that are seeing your ads.

Custom Audience" targeting on Facebook, Twitter, Instagram, and LinkedIn only works if the individual is a member of that platform. Note: each platform has their own targeting algorithm.

IMPORTANT:
A word about smart digital-driven consumer targeting

Precision in digital advertising requires a delicate balance. While our vast database empowers you with deep consumer insights, over-targeting can limit your reach.

Our experts work closely with you to find the sweet spot – maximizing your reach while ensuring your message resonates with the most receptive audience; something social media providers (for example Google Ads, LinkedIn, and others) can't perform with their automated tools.

Deep Dive Analysis

Our ad experts regularly uncover shocking mistakes. Here are a few eye-openers.

Case: Target Language

Yaamava Casino missed the boat. These ads (in Korean) were displayed to many people who don't speak the language.

Korean Rolex

Case: Geolocation Error

This UPS Store ad text indicates the nearest store is 47.38 miles. In reality, a store was only 1.5 miles from our associates location.

UPS Location

Case: Far Away Show

Location, location, location. This Manteca RV show was over 400 miles from our associates location (one way)..

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Case: Mistaken Identity

Instances of this ad was and still is being seen by the wrong gender and easily considered a wasted ad spend.

Wrong Gender

TIP: What is frequency capping, and why should I care?

Frequency capping is a tool that lets you control how often someone sees your ad. It's like the "snooze" button for your advertising, making sure your message doesn't get annoying.

Explanation: Frequency capping ensures users are not repeatedly exposed to the same ad, which can lead to irritation or loss of interest. By setting a cap, advertisers can manage their budget more effectively, reaching a broader audience rather than spending on the same users multiple times. This approach improves user experience and increases the likelihood of engagemen

How does it work?

Imagine you're running a holiday sale for your online store. You create an awesome ad, but you don't want to bombard people with it. Frequency capping lets you set a limit, like showing the ad a maximum of 3 times per day to each person. This keeps your audience engaged without overwhelming them.

Benefits of Frequency Capping:

  • Happy users: No one likes being stalked by the same ad. Frequency capping keeps your audience happy.
  • More bang for your buck: Instead of wasting money showing the same ad to the same people, you can spread your reach and connect with a wider audience.
  • Better results: Fresh ads are more likely to grab attention. Frequency capping helps you keep your ads engaging and effective.
  • Prevents ad fatigue: Avoids overexposure to the same audience.

Bonus Tip: Combine frequency capping with ad scheduling to show your ads only during peak times when people are most likely to engage.

Frequency capping is a simple but powerful tool that can make a big difference in your advertising success. So, ditch the megaphone and embrace the "snooze" button for smarter, more effective campaigns.  Contact us for more insights:  (949) 328-6900

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Additional targeting errors

Avoid Costly Targeting Mistakes with Targeting Smart

Many businesses waste ad spend by targeting the wrong audience. Here are some common examples:

  • Pet Products: Advertising pet products to people without pets.
  • Preschools: Promoting preschools to families without young children.
  • College Programs: Targeting college programs to seniors who are unlikely to relocate.
  • Political Campaigns: Reaching out to voters with a history of non-participation.
  • Real Estate: Showing ads for properties that are too small for a family's needs.

These targeting errors result in wasted resources and missed opportunities.

Targeting Smart helps you avoid these mistakes. Our precise targeting capabilities ensure that your ads reach the right audience, maximizing your ROI and driving results.

Selectable Database Field Attributes

GEOGRAPHY
Street
State
County
City
Postal Code

MARITAL STATUS, AGE AND LIFESTAGE
Gender
Marital Status
Year of Birth
Full Date of Birth
Age (banded)
Partner’s Year of Birth
Partner’s Full Date of Birth
Individual’s Lifestage–Age Driven
Household Level Lifestage–Age Driven
Individual’s Lifestage–Family Status Driven
Household Lifestage–Family Status Driven
Young Adult Still Living at Home
Number of Young Adults Still Living at Home

PRESENCE OF CHILDREN
Parent Status
Dependent Children in Household
Number of Children at Home (0-21 Years)
Number of Children in the Household Aged 00-10
Number of Children in the Household Aged 00-16
Number of Children in the Household Aged 11-16
Number of Children in the Household Aged 17-21
Child at Home 0-4 Years Old
Child at Home 5-7 Years Old
Child at Home 8-10 Years Old
Child at Home 11-16 Years Old
Child at Home 17-21 Years Old
Age of Eldest Child
Age of Eldest Child in Household
Age of Youngest Child
Age of Youngest Child in Household
Children’s Year of Birth

HOUSEHOLD COMPOSITION
Head of Household Indicator
Household Size–Number of Adults in Household
Total Household Size (Adults and Children)
Summary Household Composition
Detailed Household Composition

HOME AND PROPERTY
Home Ownership Status
How Many Times Homebuyer (1st, 2nd, 3rd+ Home)
Year Moved to Address
Length of Residence (Banded)
Month Moved into Current Home
Year Current Household Moved Into the Address
Household Length of Residence (Banded)
Type of Property
Number of Bedrooms
Date Home Built

OCCUPATION AND EMPLOYMENT MEASURES
Individual’s Occupation
Partner’s Occupation
Individual’s Employment Status
Partner’s Employment Status
Self Employed
Partner is Self Employed
Run Business From Home (You)
Run Business From Home (Partner)
Individual or Partner is Professional/Manager
Individual or Partner is Educational/Medical
Individual or Partner is Office/Clerical/Shopworker
Individual or Partner is Craftsman/Tradesman
Individual or Partner is Manual/factory worker
Individual or Partner is Self Employed
Individual or Partner is Housewife
Individual or Partner is Retired
Individual or Partner is Student
Number of Students in Household

INCOME AND AFFLUENCE MEASURES
Combined Annual Household Income
Equivalised Income
Equivalised Household Income Indexed to US Average
Net Household Income Per Week (Banded)
Net Household Income Per Week Indexed to US Average
Discretionary Household Income Per Week (Banded)
Dual Income No Kids Yet
Affluence Ranking
Household Affluence Ranking
Lifestage by Affluence
Household Level Lifestage by Affluence
Household Socio Economic Classification
Individual Has an Earning Occupation
Partner has an Earning Occupation
Incomes Across Individual and Partner
Number of earners in the household
Proportion of Adults Earning
Number of Unemployed in the Household
Proportion Adults Unemployed
Number of Non-Earning Adults in Household
Household Employment Status (Based on Household’s Primary Couple)
Pensioner Status (Based on Household’s Primary Couple)

LIFESTYLE–REGULAR LEISURE INTERESTS
Bet on Horse Racing
Book Reading
Charities/Voluntary Work
Crossword Puzzles
Current Affairs
Cycling
Do-It-Yourself
Eating Out
Fashion Clothing
Fine Art/Antiques
Football
Foreign Travel
Further Education
Gardening
Going to the Gym
Going to the Pub
Golf
Gourmet Cooking
Fine Foods & Wines
Grandchildren
Health Foods
Hiking/Walking
Household Pets
Jogging/Physical Exercise
Listening to Music
National Trust
Personal Computing
Prize Draws & Competitions
Religious Activities
Snow Skiing
Theatre, Cultural/Arts Events
Vitamins/Food Supplements
Wildlife/Environmental Concerns
Non Smoking Household
Cultural Pursuits Interest level
Entertainment Interest level
Animal/Nature Awareness level
Outdoor Pursuits level

TRAVEL
Take European Holidays
Take USA Holidays–Ranked Likelihood
Take Rest of the World Holidays–Ranked Likelihood
Foreign Travel as a regular hobby
Snow Skiing as a regular hobby

NEWSPAPER READERSHIP
Quality Newspaper Readers
Mid-Market Newspaper Readers
Popular Newspaper Readers
Financial Times

TECHNOLOGY
Have a PC in the Household
Have Internet Access at Home
Have Internet Broadband
Personal Computing as a Regular Interest
Games Console
Digital Camera
Mobile/Music Streaming Device
Have Flat Screen TV
Have HD TV
Pay to View TV Subscription
Cable TV
Satellite TV
Mobile Phone
Mobile Contract Payment Type (Contract/Pre-Pay)
Household Technology Ranking
Consumer Electronics Audience Segmentation
(Spend on Technology and Motivation to Buy)
Telecoms Audience Segmentation
(Spend on Communication Services and Devices and
Motivation to Buy)

AUTOMOTIVE
Motorist
Bought a Car Under 3 Years Old
SMMT Car Classification
Age of Car
Bought Car New/Used
Number of Cars in Household
Car Fuel Type (Petrol/Diesel)
Annual Mileage

INSURANCE RENEWAL
Car Insurance Expiry Month
Buildings Insurance Expiry Month
Contents Insurance Expiry Month
Changed Home Insurance Provider in Last 3 Years
Level of Motor no Claims Discount

FINANCE AND INSURANCE
Have a Mortgage
Individual/Partner has Personal Loan–Ranked Likelihood
Personal Loan
Individual/Partner is Credit Card Holder
Household Credit Card Ownership
Number of Credit Cards
Have Visa/Master Card
Have American Express Card
Have a Store/Shop Card
Have a Debit Card
Private Pension–Ranked Likelihood
Private Pension
Regular Savings Plan–Ranked Likelihood
Regular Savings Plan
Child Savings Plan–Ranked Likelihood
Child Savings Plan
Unit Trusts/High Interest Investments
Own Stocks/Shares
Have an ISA
Investment Activity Ranking
Household Level Investment Activity Ranking
Life Assurance–Ranked Likelihood
Life Insurance
Private Medical Insurance–Ranked Likelihood
Private Medical Insurance
Accident Insurance–Ranked Likelihood
Accident Insurance
Funeral Plan–Ranked Likelihood
Funeral Plan
Insurance Activity Ranking
Household Level Insurance Activity Ranking
Will

CHARITY INTERESTS AND ACTIVITY
Charities/Voluntary Work
Charity Donor Ranking
Household level Charity Donor Ranking
Donate to Environmental/Animal/Wildlife Causes– Ranked Likelihood
Donate to Animal Pet Welfare
Donate to Environmental Causes
Donate to Wildlife Care
Donate to Global Causes–Ranked Likelihood
Donate to Disaster Relief
Donate to Third World
Donate to Other Causes
Donate to Local Causes
Donate to Children’s Welfare
Donate to Help the Elderly
Donate to Medical Research
Donate to Disabled/Handicapped
Donate to Cancer Research
Donate to Help the Homeless

METHOD OF DONATION
Contribute to Charity in the Street/at the Door
Contribute to Charity by Post–Ranked Likelihood
Contribute to Charity by Post
Contribute by–Direct Debit
Contribute by–Internet

ENVIRONMENT
Environment Friendly Product Levels
Recycled Product Levels
Green Status–Ranked Percentile

CHANNEL BEHAVIOUR
Probability to Buy Groceries Online–Often
Probability to Buy Groceries Online–Sometimes
Probability to Buy Groceries Online–Never
Probability to Buy Insurance–Online
Probability to Buy Insurance–in shop
Probability to Buy Insurance–by phone
Probability to use Internet for–Email
Probability to use Internet for–Google
Probability to use Internet for–eBay
Probability to use Internet for–Weather News
Probability to use Internet for–Price Comparison
Probability to use Internet for–Social Networking
Probability to use Internet for–Messaging
Probability to use Internet for–Gambling/Betting
Probability to use Internet for–Games Playing
Probability to use Internet for–Paying Bills
Probability to Research Tech Prod–Online
Probability to Research Tech Prod–in shop
Probability to Research Tech Prod–from Catalogue
Probability to Buy Technical Prod–Online
Probability to Buy Technical Prod–in Shop
Probability to Buy Technical Prod–via Catalogue
Probability to Use Mobile Phone for–Internet
Probability to Have Freeview TV
Probability to Have Satellite TV
Probability to Have Cable TV
Probability to Read News Online–Often
Probability to Read News Online–Never
Probability to Read News Online–Sometimes
Probability to Book Holiday via–Internet
Probability to Book Holiday via–Agent
Online Purchase Frequency
Online Behaviour Segments

MAIL ORDER
Shopping by Catalogue Interest
Mail Order Frequency

GROCERY SHOPPING
Main Shopping Weekly Grocery Spend

CHANNEL PREDICTOR
Preference to Receive Marketing Communications via Email
Preference to Receive Marketing Communications via Direct Mail
Preference to Receive Marketing Communications via Telephone
Preference to Receive Marketing Communications via Text
Preference to Receive Marketing Communications via Social Networking
Channel Preference Mix Segments

An attention to detail will almost completely erase digital ad campaign errors.