WHY TARKETING SMART
AD CAMPAIGN ERROR AVOIDANCE
Avoid draining your budget with common digital advertising traps.
Tired of ad campaigns that fall flat? Targeting Smart has seen countless digital campaigns miss the mark, leading to wasted resources.
The culprit? Often, it boils down to one of four issues:
- Mismatched goals and budgets: Aiming for massive reach with a shoestring budget just isn't realistic.
- Uninspiring creative: Bland ads get ignored. Make them count!
- Imprecise targeting: Spraying your message everywhere is like shouting in a crowded room. Nobody hears you.
- Flawed execution: Even a great plan needs flawless execution to succeed.
The key? Accurate, measurable, and cost-effective campaigns.
Is Your Target Audience Even Seeing Your Ads? Targeting Smart can help you reach the right people.
Social Media Advertising Downsides - What They Don't Tell You....
Millions of online ads are displayed daily, riddled with errors from imprecise targeting to blurry images and hard-to-read text.
One often-missed culprit? Not setting ad frequency, which controls how often each person sees your ad, leading to the potential for ad fatigue and reduced effectiveness over time.
While social media platforms offer diverse targeting options, their capabilities differ greatly. Each platform utilizes unique algorithms, and precise individual targeting is unavailable across the board.
DISADVANTAGES
These major platforms (Google, Facebook, etc.) can't target ads based on selected attributes (for example, why advertise your property with 2 bedrooms, to an individual with 5 children? (wasted ad spend).
The social media platforms cannot provide you with a list of the individuals that are seeing your ads.
Custom Audience" targeting on Facebook, Twitter, Instagram, and LinkedIn only works if the individual is a member of that platform. Note: each platform has their own targeting algorithm.
Our ad experts regularly uncover shocking mistakes. Here are a few eye-openers.
Case: Target Language
Yaamava Casino missed the boat. These ads (in Korean) were displayed to many people who don't speak the language.
Case: Geolocation Error
This UPS Store ad text indicates the nearest store is 47.38 miles. In reality, a store was only 1.5 miles from our associates location.
Case: Far Away Show
Location, location, location. This Manteca RV show was over 400 miles from our associates location (one way)..
Case: Mistaken Identity
Instances of this ad was and still is being seen by the wrong gender and easily considered a wasted ad spend.
Case: Frequency
Ad Frequency refers to the number of times the same ad is shown to a single user over a period of time. This metric is vital in shaping audience perceptions, driving engagement, and influencing consumer behavior. Our researchers noticed ads appearing up to 10 times in a single article. Wasted spend...
An attention to detail will almost completely erase digital ad campaign errors.
