Why Targeting Smart

GEOGRAPHIC AUDIENCE TARGETING

Location-based marketing (Geofencing) enables businesses reach consumers based on their physical location with online digital advertising campaigns.

ADVERTISING THAT INSIRES CONNECTION

How would you like to reach people that just visited your competitors establishment? Geofencing technology is the answer.

What Is Geofencing...

Geofencing involves setting up virtual boundaries (using GPS coordinates) around an area, e.g., a business. When a person enters/exits that area, a notification is sent to that persons mobile phone.

Geofencing advertising is an important new technique for more accurately targeting a company’s most likely customers. 

To understand why, first think about how traditional advertising works. A company sends out ads through mass media channels (e.g. TV, radio, newspapers, magazines, and flyers) that attempt to appeal to as broad an audience as possible. This is a rather random approach, though, as the people they reach may be as likely to have no interest in what the company has to offer as they are to actually want the advertised products or services.

Geofencing

Reach the right people at the right time: Geofencing advertising pinpoints your ideal customers.

A customer enters the geofenced location.

GPS captures their mobile device ID number.

The customer opens a browser or app on their mobile device.

The customer sees your ad on over 3M apps and websites.

EXAMPLE - Automotive

Rev up sales by showing your ads to people that have visited competitors’ lots and even target your own lot to get those Sunday window shoppers. Car shows, banks that provide auto loans, and car repair centers are also great targeting options.

EXAMPLE - Restaurants / Bars

Create crave by reaching people in local office buildings to build up lunch business, show off your specials to competitors’ guests, and even deliver ads to consumers that have frequented your restaurant in the past to get them back in more frequently.

Is Geofencing right for you?

Now that you know how geofencing advertising works, does it have a place in your marketing strategy? Geofencing technology can help brands win more business and boost relationships with their customers. Because geofencing advertising is based on customer location and behaviors, it offers a more personalized experience, resulting in greater campaign engagement. Using experienced geofencing experts can help determine the best way to set up a geofence campaign and implement best practices.