Why Targeting Smart
GEOGRAPHIC AUDIENCE TARGETING
Location-based marketing (Geofencing) enables businesses reach consumers based on their physical location with online digital advertising campaigns.
ADVERTISING THAT INSIRES CONNECTION
How would you like to reach people that just visited your competitors establishment? Geofencing technology is the answer.
What Is Geofencing...
Geofencing involves setting up virtual boundaries (using GPS coordinates) around an area, e.g., a business. When a person enters/exits that area, a notification is sent to that persons mobile phone.
Geofencing advertising is an important new technique for more accurately targeting a company’s most likely customers.
To understand why, first think about how traditional advertising works. A company sends out ads through mass media channels (e.g. TV, radio, newspapers, magazines, and flyers) that attempt to appeal to as broad an audience as possible. This is a rather random approach, though, as the people they reach may be as likely to have no interest in what the company has to offer as they are to actually want the advertised products or services.
Reach the right people at the right time: Geofencing advertising pinpoints your ideal customers.
A customer enters the geofenced location.
GPS captures their mobile device ID number.
The customer opens a browser or app on their mobile device.
The customer sees your ad on over 3M apps and websites.