WHY TARGETING SMART
CREATIVE SPECIFICATIONS
Our targeted digital marketing capabilities can deliver your online digital messages across many different devices. Here are some of the most popular specifications.

What are creative specifications? Every advertising platform, from printed newspapers to online networks, has their own specs and standards for their content. They include technical, stylistic and editorial guidelines that all advertisers must adhere to so their adverts can be approved and published. Listed below are the specifications for Banners, Video, and Audio.

BANNER ADS
Creatives need to be made exactly with the following dimensions set in px (pixels). Deviation from these dimensions will NOT serve. Creatives need to be exact (i.e., not 301 x 250).
300X250 (desktop and mobile)
160X600 (desktop)
We accept file types: .jpg (or .jpeg) .png .gif 
728X90 (desktop and mobile)
300X600 (desktop)
We accept file types: .jpg (or .jpeg) .png .gif
320X50 (mobile)
320X100 (mobile)
We accept file types: .jpg (or .jpeg) .png .gif
For optimal results on Ad Servers, compressed images for web are preferred:
  • < 80 KB per file is recommended
  • > 100 kb per file could cause under-delivery due to loading times on user’s browsers

We do NOT accept the following file types: .psd (Photoshop document), .ai (Adobe Illustrator) .swf, (flash), or .pict

VIDEO
Below are critical elements to keep in mind when placing video ads.
Pre-Roll and Connected video dimensions are as follows:
400 x 225 or 400 x 300 or 480 x 360 or 1920 x 1080 or 640 x 360 or 1920 x 800
Pre-Roll and Connected TV video placements with the following supported file types: .mpg or .mp4 or .m4v or .mov or .avi
Video files must be less than or equal to requested duration (i.e. we can bid on a 15 second request with a 10 second video). The standard durations available via our system are:

6 seconds, 15 seconds, 30 seconds, 60 seconds
The maximum supported file size is 100MB. Campaign Matrix engineers will encode the video down to a workable file size (if necessary).
INTERNET RADIO
Audio Files
- Length: 30 seconds or less
- File Types: WAV, MPS, OGG
- Max File Size: 1MB
Companion Image (required)
- Dimensions: 640 x 640 pixels
- File Type: JPEG or PNG
- Max File Size: 200KB