WHY TARGETING SMART
DEMOGRAPHICS / TARGETING
Traditional advertising often feels like a guessing game. You spend money reaching a broad audience, hoping some might be interested. Precision targeting changes the game. The result? Higher traffic, more engagements, and ultimately, greater conversions.
360° Precision Targeting: Tailored Audiences at Every Touchpoint
No Detail Left Behind: Achieve Precision Targeting from Start to Finish
The Power of Precision Targeting
Imagine tossing flyers from a helicopter hoping someone catches one that interests them. That's kind of how traditional advertising works - a scattershot approach with little guarantee of reaching the right people.
Targeting Smart brings laser focus to your marketing.
Precision Targeting: Hit Your Bullseye Every Time. With precision targeting, your message reaches the ideal audience - the people most likely to care about what you offer. This means:
More Engagement: People see ads relevant to their interests, leading to higher click-through rates and deeper interactions.
Increased Sales: By reaching qualified leads, you convert more interest into paying customers.
Smarter Spending: No more wasted ad dollars on irrelevant audiences.
The Secret Sauce: Data That Gets You
We leverage a massive database (over 300 million consumers) that goes beyond simple demographics. We consider:
Their Passions: Hobbies, interests, and online behavior to target users who genuinely connect with your brand.
Their Digital Footprint: We reach people actively searching for similar products or services, putting your message right when they need it.
Their Purchase History: Past buying habits help predict future needs, ensuring your ads resonate with the right people at the right time.
Targeting Broad or Super Specific, You Decide
Want to reach potential customers in a specific region? Easy. Do you have a highly targeted niche audience? We can handle that too. Targeting Smart gives you the control to define your ideal customer and put your content in front of them, no matter how specific.
Stop advertising to the masses. Start reaching the perfect audience with pinpoint accuracy. Our databases contain 300M + consumers with 100(s) of data points and 229M+ registered voters from all 50 states.
Targeting Smart offers three powerful options to ensure your message reaches the right people:
Targeting Smart offers three powerful options to ensure your message reaches the right people:
1. Upload Your Own List: Do you already have a customer list or specific audience in mind? Upload it easily, and we'll target your ads directly to them. (Please note: P.O. boxes are not accepted for this option.)
2. Leverage Our Extensive Database: Don't have a list? No problem! Our vast database of over 320 million records goes beyond basic demographics. We have detailed information on interests, lifestyles, and more, allowing you to target users based on what truly matters.
3. Combine for Maximum Impact: Want the best of both worlds? Combine your list with targeted segments from our database. This powerful option ensures your message reaches those most likely to be receptive, maximizing your campaign's effectiveness.
No matter your targeting needs, Targeting Smart has a solution. Let us help you connect with the right audience and achieve your advertising goals.
Selectable Database Field Attributes
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GEOGRAPHY Street State County City Postal Code MARITAL STATUS, AGE AND LIFESTAGE Gender Marital Status Year of Birth Full Date of Birth Age (banded) Partner’s Year of Birth Partner’s Full Date of Birth Individual’s Lifestage–Age Driven Household Level Lifestage–Age Driven Individual’s Lifestage–Family Status Driven Household Lifestage–Family Status Driven Young Adult Still Living at Home Number of Young Adults Still Living at Home PRESENCE OF CHILDREN Parent Status Dependent Children in Household Number of Children at Home (0-21 Years) Number of Children in the Household Aged 00-10 Number of Children in the Household Aged 00-16 Number of Children in the Household Aged 11-16 Number of Children in the Household Aged 17-21 Child at Home 0-4 Years Old Child at Home 5-7 Years Old Child at Home 8-10 Years Old Child at Home 11-16 Years Old Child at Home 17-21 Years Old Age of Eldest Child Age of Eldest Child in Household Age of Youngest Child Age of Youngest Child in Household Children’s Year of Birth HOUSEHOLD COMPOSITION Head of Household Indicator Household Size–Number of Adults in Household Total Household Size (Adults and Children) Summary Household Composition Detailed Household Composition HOME AND PROPERTY Home Ownership Status How Many Times Homebuyer (1st, 2nd, 3rd+ Home) Year Moved to Address Length of Residence (Banded) Month Moved into Current Home Year Current Household Moved Into the Address Household Length of Residence (Banded) Type of Property Number of Bedrooms Date Home Built OCCUPATION AND EMPLOYMENT MEASURES Individual’s Occupation Partner’s Occupation Individual’s Employment Status Partner’s Employment Status Self Employed Partner is Self Employed Run Business From Home (You) Run Business From Home (Partner) Individual or Partner is Professional/Manager Individual or Partner is Educational/Medical Individual or Partner is Office/Clerical/Shopworker Individual or Partner is Craftsman/Tradesman Individual or Partner is Manual/factory worker Individual or Partner is Self Employed Individual or Partner is Housewife Individual or Partner is Retired Individual or Partner is Student Number of Students in Household INCOME AND AFFLUENCE MEASURES Combined Annual Household Income Equivalised Income Equivalised Household Income Indexed to US Average Net Household Income Per Week (Banded) Net Household Income Per Week Indexed to US Average Discretionary Household Income Per Week (Banded) Dual Income No Kids Yet Affluence Ranking Household Affluence Ranking Lifestage by Affluence Household Level Lifestage by Affluence Household Socio Economic Classification Individual Has an Earning Occupation Partner has an Earning Occupation Incomes Across Individual and Partner Number of earners in the household Proportion of Adults Earning Number of Unemployed in the Household Proportion Adults Unemployed Number of Non-Earning Adults in Household Household Employment Status (Based on Household’s Primary Couple) Pensioner Status (Based on Household’s Primary Couple) LIFESTYLE–REGULAR LEISURE INTERESTS Bet on Horse Racing Book Reading Charities/Voluntary Work Crossword Puzzles Current Affairs Cycling Do-It-Yourself Eating Out Fashion Clothing Fine Art/Antiques Football Foreign Travel Further Education Gardening Going to the Gym Going to the Pub Golf Gourmet Cooking Fine Foods & Wines Grandchildren Health Foods Hiking/Walking Household Pets Jogging/Physical Exercise Listening to Music National Trust Personal Computing Prize Draws & Competitions Religious Activities Snow Skiing Theatre, Cultural/Arts Events Vitamins/Food Supplements Wildlife/Environmental Concerns Non Smoking Household Cultural Pursuits Interest level Entertainment Interest level Animal/Nature Awareness level Outdoor Pursuits level TRAVEL Take European Holidays Take USA Holidays–Ranked Likelihood Take Rest of the World Holidays–Ranked Likelihood Foreign Travel as a regular hobby Snow Skiing as a regular hobby | NEWSPAPER READERSHIP Quality Newspaper Readers Mid-Market Newspaper Readers Popular Newspaper Readers Financial Times TECHNOLOGY Have a PC in the Household Have Internet Access at Home Have Internet Broadband Personal Computing as a Regular Interest Games Console Digital Camera Mobile/Music Streaming Device Have Flat Screen TV Have HD TV Pay to View TV Subscription Cable TV Satellite TV Mobile Phone Mobile Contract Payment Type (Contract/Pre-Pay) Household Technology Ranking Consumer Electronics Audience Segmentation (Spend on Technology and Motivation to Buy) Telecoms Audience Segmentation (Spend on Communication Services and Devices and Motivation to Buy) AUTOMOTIVE Motorist Bought a Car Under 3 Years Old SMMT Car Classification Age of Car Bought Car New/Used Number of Cars in Household Car Fuel Type (Petrol/Diesel) Annual Mileage INSURANCE RENEWAL Car Insurance Expiry Month Buildings Insurance Expiry Month Contents Insurance Expiry Month Changed Home Insurance Provider in Last 3 Years Level of Motor no Claims Discount FINANCE AND INSURANCE Have a Mortgage Individual/Partner has Personal Loan–Ranked Likelihood Personal Loan Individual/Partner is Credit Card Holder Household Credit Card Ownership Number of Credit Cards Have Visa/Master Card Have American Express Card Have a Store/Shop Card Have a Debit Card Private Pension–Ranked Likelihood Private Pension Regular Savings Plan–Ranked Likelihood Regular Savings Plan Child Savings Plan–Ranked Likelihood Child Savings Plan Unit Trusts/High Interest Investments Own Stocks/Shares Have an ISA Investment Activity Ranking Household Level Investment Activity Ranking Life Assurance–Ranked Likelihood Life Insurance Private Medical Insurance–Ranked Likelihood Private Medical Insurance Accident Insurance–Ranked Likelihood Accident Insurance Funeral Plan–Ranked Likelihood Funeral Plan Insurance Activity Ranking Household Level Insurance Activity Ranking Will CHARITY INTERESTS AND ACTIVITY Charities/Voluntary Work Charity Donor Ranking Household level Charity Donor Ranking Donate to Environmental/Animal/Wildlife Causes– Ranked Likelihood Donate to Animal Pet Welfare Donate to Environmental Causes Donate to Wildlife Care Donate to Global Causes–Ranked Likelihood Donate to Disaster Relief Donate to Third World Donate to Other Causes Donate to Local Causes Donate to Children’s Welfare Donate to Help the Elderly Donate to Medical Research Donate to Disabled/Handicapped Donate to Cancer Research Donate to Help the Homeless METHOD OF DONATION Contribute to Charity in the Street/at the Door Contribute to Charity by Post–Ranked Likelihood Contribute to Charity by Post Contribute by–Direct Debit Contribute by–Internet ENVIRONMENT Environment Friendly Product Levels Recycled Product Levels Green Status–Ranked Percentile CHANNEL BEHAVIOUR Probability to Buy Groceries Online–Often Probability to Buy Groceries Online–Sometimes Probability to Buy Groceries Online–Never Probability to Buy Insurance–Online Probability to Buy Insurance–in shop Probability to Buy Insurance–by phone Probability to use Internet for–Email Probability to use Internet for–Google Probability to use Internet for–eBay Probability to use Internet for–Weather News Probability to use Internet for–Price Comparison Probability to use Internet for–Social Networking Probability to use Internet for–Messaging Probability to use Internet for–Gambling/Betting Probability to use Internet for–Games Playing Probability to use Internet for–Paying Bills Probability to Research Tech Prod–Online Probability to Research Tech Prod–in shop Probability to Research Tech Prod–from Catalogue Probability to Buy Technical Prod–Online Probability to Buy Technical Prod–in Shop Probability to Buy Technical Prod–via Catalogue Probability to Use Mobile Phone for–Internet Probability to Have Freeview TV Probability to Have Satellite TV Probability to Have Cable TV Probability to Read News Online–Often Probability to Read News Online–Never Probability to Read News Online–Sometimes Probability to Book Holiday via–Internet Probability to Book Holiday via–Agent Online Purchase Frequency Online Behaviour Segments MAIL ORDER Shopping by Catalogue Interest Mail Order Frequency GROCERY SHOPPING Main Shopping Weekly Grocery Spend CHANNEL PREDICTOR Preference to Receive Marketing Communications via Email Preference to Receive Marketing Communications via Direct Mail Preference to Receive Marketing Communications via Telephone Preference to Receive Marketing Communications via Text Preference to Receive Marketing Communications via Social Networking Channel Preference Mix Segments |
Selectable Attributes
| INDIVIDUAL - Registration Status (Active vs. Inactive) - First Name - Middle Name - Last Name - Name Suffix - Birthdate - Official Reg Date - Calculated Reg Date - Age - Ethnic Description - Broad Ethnic Groupings - State Voter ID - County Voter ID - Party Identification - Gender - Military Status (Active) - Marital Status - Veteran - Gun Owner - Concealed Weapons Permit - Occupation Industry - Occupation - Business Owner - Median Education Years - Absentee Types - Net Worth - Absentee - Likely Religion - Hispanic Country of Origin DONOR INFO - FEC Total Donations Amount - FEC Total Donations Range - FEC Last Donation Date - FEC Donors Avg Donation - FEC Avg Donation Range - FEC Donors Primary Recipient - Religious Contributor - Political Contributor - Donates Environment Causes - Donates To Charity - Donates to Animal Welfare - Donates to Arts and Culture - Donates to Childrens Causes - Donates to - Healthcare - Donates to International Aid - Donates to Wildlife Orgs - Donates to Conservatives - Donates to Liberals - Donates to Local Community - Donates to Veterans Causes |
HOBBIES - Interest in Automotive - Interest in Military History - Interest in Religion - Interest in Science Space - Interest in Education Online - Interest in Electronic Gaming - Interest in Theater - Interest in the Arts - Interest in Musical Instruments - Interest in Home Repair - Interest in Auto Work - Interest in Sewing Knitting - Interest in Woodworking - Interest in Tennis - Interest in Golf - Interest in Photography - Interest in Aviation - Interest in House Plants - Interest in Crafts - Interest in Gardening - Interest in Photography Video - Interest in Smoking - Interest in Home Furnishings - Interest in Home Improvement - Interest in Food/Wines - Interest in Cooking General - Interest in Cooking Gourmet - Interest in Foods Natural - Interest in Board Games - Interest in Gaming Casino - Interest in Lottery - Interest in Travel Domestic - Interest in Travel International - Interest in Travel Cruise - Interest in Exercise Health - Interest in Running/Jogging - Interest in Exercise Walking - Interest in Exercise Aerobic - Interest in Auto Racing - Interest in Spectator Sports - Interest in Football - Interest in Baseball - Interest in Basketball - Interest in Hockey - Interest in Soccer - Interest in Snow Skiing - Interest in Motorcycling - Interest in NASCAR - Interest in Boating/Sailing - Interest in Scuba Diving - Interest in Sports Leisure - Interest in Hunting - Interest in Fishing - Interest in Shooting |
CONSUMER - Upscale Buyer - Upscale Male Buyer - Upscale Female Buyer - Estimated Home Value - Home Purchase Date - Home Purchase Price - Land Value - Home Owner/Renter - Property Type - Dwelling Type - Likely Union Member - Home Office - Neighborhood Lifestyle - Income Education - Investor - Horse Owner - Cat Owner - Dog Owner - Other Pet Owner CREDIT CARD & SCORES - Amex Gold or Platinum Card - Credit Range - Credit Score - Discover Credit Card - Discover Gold or Premium Card - Gold or Premium Gas Credit Card - Household Number Lines of Credit - Number of Generations in Household - Mastercard Gold or Premium CC - Newly Issued Credit Cards - Other Credit Card - Presence of Bankcard - Presence of Credit Cards - Presence of Gas or Dept. Store CCs - Presence of Gold or Platinum CC - Presence of Premium Credit Cards - Presence of Upscale Retail CC - Travel Entertainment Credit Card - Visa Gold or Premium Credit Card - Visa Regular Credit Card CONTACT INFO - Landline Telephone Number - Telephone Cell Flag - Telephone Confidence Code - Emails (additional cost) - Mailing Address - Mailing Extra Address - Mailing City - Mailing State - Mailing Zip Code - Mailing ZipPlus4 MODELED BEHAVIOR - Political Leanings - Issue Preferences - Read Mail - On Social Media - Rideshare Users - TV Viewer or Cord Cutter |
HOUSEHOLD INFO - Buyer of Antiques - Buyer of Art - General Collector - Stamps Collector - Coins Collector - Arts Collector - Antiques Collector - Avid Collector - Sports Collector - Military Collector - Interest in Current Affairs/Politics - General Reading - Religious Reading - Science Fiction Reading - Magazines Reading - Audio Book Reading - Book Buyer - Family Magazine - Female Oriented Magazine - Religious Magazine - Gardening Magazine - Culinary Interest Magazine - Health Fitness Magazine - Do It Yourself Magazine - Financial Magazine VOTER HISTORY Complex Elections Returns Primary Ballot Returns Early Voting General Elections Primary Elections Local Elections Special Elections Vote Frequency BOUNDRIES - NEW Congressional Districts - OLD Congressional Districts - NEW State Senate Districts - OLD State Senate Districts - NEW State House Districts - OLD State House Districts - Counties - FIPS - Precinct/Voting Districts - Cities - City Council Districts - Commissioner District - Hamlet/Community Areas - Towns - Unified School Districts - Public Utility Districts - School Districts - Judicial Districts - Cable Zones (NCC) - Nielsen DMA Zones |
Reach Your Audience On-the-Go: Precision Targeting Meets Mobile Power
Targeting Smart goes beyond traditional targeting. We leverage a powerful database of 195+ million mobile IDs, combined with IP addresses, to deliver your ads directly to your target audience's smartphones.
What does this mean for you?
Unmatched Reach: Reach your ideal customer, anywhere, anytime, on the device they use most. Unmatched technology NOT available from any Social Media platform.
Enhanced Targeting: Combine mobile IDs with our rich data sets for even more precise targeting based on demographics, interests, and behaviors.
Maximum Impact: Maximize your campaign effectiveness by reaching users actively engaged on their mobiles.
Don't let your message get lost in the crowd. Reach your target audience with pinpoint accuracy on their mobile devices.
Got Questions?
To speak with our in-house demographic targeting and database expert about your ad campaign needs, call our Tampa office and ask for John. (813) 376-5213
Compliance
As a national data and services company, Targeting Smart takes privacy and data security seriously. We believe that everyone’s personal data should be handled responsibly.
Reach Virtually Every Driver on Your Road: The Ultimate Automotive Audience
Targeting Smart puts you in the driver's seat of automotive advertising. We've built the nation's most extensive database of automobile owners, packed with valuable details:
Precise Targeting: Reach car owners based on specific demographics, vehicle make, model, year, and even VIN.
Unmatched Granularity: Go beyond basic targeting. Pinpoint your ideal customer, whether they drive a luxury SUV or a fuel-efficient hybrid.
Data-Driven Decisions: Leverage rich data insights to craft hyper-targeted campaigns that resonate with your audience.
Stop advertising to everyone. Speak directly to the drivers you want to reach. Unlock the power of Targeting Smart's automotive audience data.
