PREFACE: Over the years, there have been numerous case studies between Targeting Smart and automotive industry clients that we could have been cited.
While all are equally important in the own right, we've chosen the Automotive Service Centers because it is the easiest to comprehend.

Most auto service centers do not possess the tools and expertise to thrive in today's digital landscape. Targeting new customers is extremely foreign and daunting.

With Targeting Smart we can provide small and medium-sized auto service businesses with cutting-edge digital advertising solutions. Our massive vehicle information database and advanced targeting capabilities can help them reach the right customers and drive business growth.

The first major step in crafting a digital-driven ad campaign for any auto service center is to learn about their core business (what they do well), what they want to accomplish, and their ad budget.

IMPORTANT NOTE: Targeting Smart has access to the largest vehicle database in the United States.

Reach nearly 200 million auto owners nationwide with our Automotive Database. Every record contains a VIN from which detailed vehicle-related information is derived including year, make and model.

All records are multi-source verified to ensure accuracy. This enables our clients to reach known vehicle owners by make, model, year, mileage and more. Our multi-sourced proprietary database is 100% marketing compliant and contains vehicle ownership records that are as recent as this year. The database is fully updated every month and built from tens of millions of privately sourced vehicle transaction sources including sales and service data, auto warranty data and aftermarket repair facilities.

This approach effectively addressed the client's need to target two distinct customer segments:

• Toyota Owners: The first campaign specifically targeted Toyota owners with messaging and visuals tailored to their needs, highlighting expertise in Toyota repairs. This likely resonated with Toyota owners who are looking for specialized service for their vehicles.
• General Vehicle Owners: The second campaign targeted a broader audience of car owners with messaging that emphasized general repair services for all makes and models. This ensured that the client could also attract customers outside of their Toyota specialization.

Key Benefits of this approach:

Increased Relevance: By tailoring the messaging and visuals to each target audience, the campaigns were more likely to resonate and drive engagement.

Improved Efficiency: Separate campaigns allowed for optimized budget allocation and performance tracking for each target segment.

Enhanced Brand Positioning: The Toyota-specific campaign helped establish the client as a specialist in Toyota repairs, while the general campaign broadened their reach and appeal.

Additional Considerations:

Data-Driven Targeting: The success of this approach relies on accurate targeting data. Targeting Smart likely leveraged their extensive database of vehicle information to ensure the ads reached the right audience segments.

Creative Differentiation: Using distinct graphics for each campaign helped further tailor the message and avoid confusing the target audiences.

Performance Tracking: Monitoring the performance of each campaign separately allowed the client to identify which segments were most responsive and adjust their strategy accordingly.

This dual-campaign approach demonstrates how Targeting Smart can leverage its expertise and technology to deliver customized solutions that meet the unique needs of each client.