Included submarkets: Political Campaigns - Political Action Committees - Special Interests - Recall Elections

Precision Targeting Reaches Voters Who Can Make a Difference. Forget megaphones and mass mailers. Today's elections are won by reaching the right voters with laser focus. In our digital age, political campaigns are wielding the power of technology to connect with constituents, raise funds, and ultimately, secure victory. This shift unlocks incredible potential for reach, targeted messaging, and fostering deeper voter connections. Targeting Smart's digital tools connect you with voters who matter most, turning them into passionate supporters.

• Laser-Focused Targeting Engagement: Our in-depth voter database (over 220+ Million records with hundreds of rich data points) sets us apart from competitors who might offer more generic targeting options. Targeting voters by demographic, psychographic, and geographic areas (e.g., income level, interests, political views) lets you reach the most relevant voters and maximize your campaign's efficiency.

Let us show you how laser-focused targeting engagement can win your election.

Here's what sets us apart:

• No Prior Interaction Needed: Unlike retargeting, our approach reaches the ideal voters, even if they haven't interacted with you before.

• Omnichannel Domination: We can deliver your message across all media channels – banner ads, Connected TV, pre-roll video, and internet radio. Blanket your target audience wherever they consume content.

• Transparency & Control: Forget the black box of algorithm-based targeting offered by Google Ads, LinkedIn, and others. With Targeting Smart, you have complete control over who sees your ads.

• Pinpoint Retargeting: In today's crowded political landscape, capturing voters' attention is a constant battle. They're bombarded with messages from all sides, and a single fleeting interaction with your campaign might fade quickly. That's where pinpoint retargeting comes in – your secret weapon for keeping your candidacy top-of-mind and driving voters to action.

  Pinpoint retargeting goes beyond traditional remarketing. It's a laser-focused strategy that leverages sophisticated data and targeting techniques to reconnect with voters who have already shown interest in your campaign.

• Location-Based Engagement: Forget chasing after voters – let them know you're there! Geofencing is your game-changer for delivering targeted messages at the perfect time and place.

  Geofencing is a location-based marketing technique that utilizes virtual perimeters to target mobile devices within a specific geographic area. Imagine an invisible fence drawn around a real-world location using GPS, Wi-Fi, or cellular data. This virtual fence is the "geofence."

  When a mobile device with location services enabled enters or exits the geofence, an action is triggered. These actions can be anything from displaying a notification on the device to sending a text message or prompting an app download.

• Hyper-Targeted Follow-Up: For an extra punch, combine geofencing with pinpoint remarketing. Reach voters who have been exposed to your campaign in specific locations and re-engage them with personalized messages, creating a powerful one-two punch.

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Engage Voters Across Channels: Our suite of tools utilizes a variety of engaging formats to reach voters where they are. Leverage banner ads, pre-roll video, Connected TV, and internet radio to deliver your message and maximize impact.

With Targeting Smart, your campaign message reaches the right voters, right when they're most receptive. Each political campaign is different requiring a unique deployment of our digital tools that will generate the best results for the candidate.