Precision Targeting Reaches Voters Who Can Make a Difference.

Forget megaphones and mass mailers. Today's elections are won by reaching the right voters with the right message at the right time. In our digital age, political campaigns are wielding the power of technology to connect with constituents, raise funds, and ultimately, secure victory. This shift unlocks incredible potential for reach, targeted messaging, and fostering deeper voter connections. Targeting Smart's digital tools connect you with voters who matter most, turning them into passionate supporters.

Over the years, Targeting Smart has been involved in over 185 political campaigns across the United States... Most carry a similar theme; How to reach likely target voters that would matter most to their political campaigns; "where are the votes."

In the case cited below, Targeting Smart worked with client(s) to better identify with the office they were seeking and the competition. Ultimately putting together a strategic plan to reach those voters and within the allowed ad budget. This included:

1. Deep Dive into Voter Data:

• Massive Database: Targeting Smart boasts an extensive voter database, exceeding 200+ million voter records with hundreds of user selectable attributes per individual. This goes beyond basic demographics, including information like:
• Demographics: Age, location, income, education, etc.
• Psychographics: Interests, values, lifestyle, political views, etc.
• Consumer Behavior: Voting history, online activity, etc.
• Precise Targeting: This rich data allows for hyper-targeted campaigns, reaching voters based on specific criteria that align with the candidate's platform and campaign goals. This minimizes wasted resources on reaching irrelevant voters.

2. Multi-Channel Approach:

• Beyond Social Media: Targeting Smart goes beyond relying solely on social media platforms like Facebook or Google Ads. We utilize a variety of channels, including:
• Programmatic Display: Reaching voters across a vast network of websites and apps.
• Connected TV (CTV): Targeting specific households with ads on streaming services.
• Pre-roll Video: A pre-roll ad is a video advertisement that automatically plays directly before a featured video on both mobile and desktop. These ads are commonly 15, 30, or 60 seconds long.
  Pre-roll advertising is extremely practical. Running an ad before the user’s desired content means the audience is likely still engaged, interested, and willing to sit through a brief ad to get to the content they want to see. Since they’re waiting for something specific, there’s a higher chance they’ll watch your ad for at least for a few seconds, if not in its entirety.
• Mobile Advertising: Reaching voters on their smartphones with our cutting edge "anywhere, anytime" technology.
• Internet Radio: Delivering targeted audio ads to specific listener segments.

This multi-channel approach ensures the campaign message reaches voters wherever they consume content.

By combining a massive voter database, multi-channel reach, data-driven optimization, and transparent targeting practices, Targeting Smart empowers political campaigns to achieve data-driven victories.

3. Data-Driven Optimization:

Real-Time Analytics: Targeting Smart provides clients with access to a secure dashboard that tracks campaign performance in real-time. This allows for data-driven decision-making and continuous optimization.

• A/B Testing: They utilize A/B testing to compare different ad variations and targeting strategies, ensuring the most effective approach is used.
• Human Expertise: While they leverage technology, Targeting Smart also emphasizes the importance of human expertise. Their team of campaign veterans analyzes data and provides strategic guidance to clients.

4. Transparency and Control:

No Black Box: Unlike algorithm-based platforms, Targeting Smart provides transparency into their targeting methods. Clients have control over who sees their ads and can make informed decisions based on the data.

Direct Access to Data: Clients have access to the voter database and can query specific audiences, analyze crosstabs, and view data visualizations.

Precision in digital advertising requires a delicate balance. While our vast database empowers you with deep consumer and voter insights, over-targeting can limit your reach.

Our experts work closely with you to find the sweet spot – maximizing your reach while ensuring your message resonates with the most receptive audience; something social media providers (for example Google Ads, LinkedIn, and others) can't perform with their automated tools.