Reach the Right Homebuyers with Precision Targeting

Choosing the best advertising platform for your real estate business can be tricky. Zillow offers a large audience and brand recognition, while independent banner ads can provide more control and flexibility.

But here's the catch: Many real estate agents mistakenly believe they can effectively target potential buyers on platforms like Google Ads. In reality, this often leads to wasted ad spend and missed opportunities.

Precision targeting is key. Targeting Smart's advanced technology allows you to connect with your ideal audience based on factors like:

• Demographics: Age, income, location, etc.
• Interests: Homebuying stage, property preferences, etc.
• Online behavior: Website visits, search history, etc.

Don't waste your ad budget on generic targeting. Let Targeting Smart help you reach the right buyers and achieve your marketing goals.

Precision Targeting Reaches Prospective Home Buyers. Targeting Smart's digital tools connect you with interested parties, turning them into leads/sales.

Laser-Focused Targeting: We don't waste resources on scattershot tactics. Our in-depth consumer database lets you target specific demographics, psychographics, and geographic areas, ensuring your message resonates with the potential buyers who matter most.

Pinpoint Retargeting: Keep your agency top-of-mind with pinpoint remarketing strategies. Reconnect with potential clients who have already shown interest, driving them to take action.

Location-Based Engagement: Don't miss a chance to connect! Geofencing technology allows you to target potential buyers near open houses, model home centers, or even their own neighborhoods. Deliver relevant messages at the perfect time and place to maximize impact.

Hyper-Targeted Follow-Up: For an extra punch, combine geofencing with pinpoint remarketing. Reach buyers who have been exposed to your agency in specific locations and re-engage them with personalized messages, creating a powerful one-two punch.

Zillow vs. Targeted Ads: Making the Right Choice for Your Real Estate Marketing

Zillow is a popular platform for real estate, but it comes with high competition and limited control over your ad targeting. Targeting Smart offers a more precise and cost-effective solution. Here's why:

• Precise Targeting: With Targeting Smart, you can match your listed property to your ideal buyer profile. Target based on family size, income level, credit score, and more.
• No Wasted Impressions: Avoid showing your ads to unqualified leads. Our technology ensures your message reaches those most likely to be interested in your property.
• Transparency and Control: Unlike Google Ads' "black box" algorithm, you know exactly who will see your ads. This gives you greater control over your campaign and budget.

Imagine you're promoting a 2-bedroom condo. With Targeting Smart, you can avoid showing your ad to families with five children or those with low credit scores. This precision targeting maximizes your ad spend and increases your chances of finding the perfect buyer.

Make informed decisions about your real estate marketing. Choose Targeting Smart for a more efficient and effective way to reach your ideal audience.